Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Philadelphia, PA
Replatforming & Migration to Shopify in Philadelphia, PA
Moving a Philadelphia business off WooCommerce, Magento or a bolted-together POS without losing the rankings, the reorder history or the shop floor.
Delivered remotely for brands across Philadelphia and Pennsylvania.
Build · Philadelphia
Why Philadelphia brands come to us for this
- Redirect maps built from server logs and Search Console, protecting links from decades of Philadelphia food and retail press
- WooCommerce and Magento catalogues cleaned before import — duplicate SKUs and case-pack variants resolved, not carried over
- Wholesale accounts, agreed pricing and historic order lines migrated into Shopify B2B so reorders keep working
- POS and stock reconciled against the actual shelf before cutover, not discovered as a discrepancy after
- Switch scheduled around your trading week and market calendar, never into a peak Saturday or holiday market run
The migrations we take on in Philadelphia have a recognisable shape. A business that has been trading for decades has accumulated a WooCommerce site from one agency, a POS from a different vendor that does not talk to it, a wholesale price list in a spreadsheet, and — often — a domain with genuinely old, genuinely valuable links from local press and food writing. The risk in that move is not the storefront. It is the twenty years of URLs and the reorder history the business runs on.
So the project starts as a data and SEO exercise. Full URL inventory pulled from Search Console, server logs and a crawl, then a one-to-one redirect map that includes the legacy category pages nobody remembers and the product URLs that still take traffic from a 2016 article. Old sites in this city often have a long tail of local editorial pointing at them, which is exactly the kind of link equity that vanishes silently if the redirects are approximate.
The second half is operational continuity. Customer records with real purchase history, wholesale accounts and their agreed pricing, subscription or standing-order arrangements, and the POS side of the business all have to land on day one. We stage a full parallel build, reconcile stock against the actual shelf before cutover, and pick a switch window that respects your trading week — because a corner shop or a market business cannot absorb a broken Saturday while somebody debugs a payment gateway.
Local context
Old domains, old press, and reorder books that predate ecommerce
Philadelphia businesses are frequently older than the platforms they run on. A 9th Street importer, a Chestnut Hill retailer or a food brand written up repeatedly by local and national food press carries an authority profile a newer competitor cannot buy, and it lives on URLs that have been rewritten twice by previous developers. We treat those as assets to be inventoried before anything is touched. The other local wrinkle is the reorder book: wholesale customers here often have decades of ordering behaviour recorded in an accounting package or a spreadsheet rather than in the webstore, and if it does not migrate, your first month on Shopify is a phone call to every account asking what they usually take. We import company accounts, price lists and historic order data so the portal is useful on day one, and we keep the legacy system readable in parallel until reconciliation is signed off.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Philadelphia brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Philadelphia store
We do not work off a rate card. Every Philadelphia engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Philadelphia — your questions
Usually yes, and it is the first thing we do. Search Console, Bing Webmaster, server logs, archived crawls and backlink data between them surface URLs that no current sitemap knows about, including chains where a 2014 URL already redirects to a 2019 one. We flatten those chains into single hops on the new site. For an older Philadelphia business this is often the highest-value part of the whole project.
Nothing, initially — we do not switch a wholesale book off overnight. Accounts, price lists and historic order lines migrate first, so a rep can open a company record and see exactly what that restaurant or shop usually takes. Then we introduce the portal account by account rather than sending three hundred logins out on a Monday. The phone stays open throughout; it just stops being the only channel.
You can, and often should, but they are separate cutovers with separate risk. We normally land the online store first, run it for a short period while stock behaviour is verified, then move the register once locations and counts are proven. Doing both in one weekend is possible for a single-location shop; for a business with a stock room, a market stall and a co-packer it is an unnecessary gamble.
With a clean redirect map, an unchanged content depth and templates that keep the same headings and internal links, most migrations we run see a short wobble measured in days rather than a decline measured in months. Where it goes wrong is when a redesign quietly deletes copy — collection descriptions and long product content trimmed for aesthetics. We keep the text that ranks and change the layout around it.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Philadelphia brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.