App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
San Antonio, TX
Shopify Apps & Ongoing Growth Support in San Antonio, TX
A named Shopify team for San Antonio businesses that need the store maintained and improved without hiring a developer they cannot keep busy.
Delivered remotely for brands across San Antonio and Texas.
Scale · San Antonio
Why San Antonio brands come to us for this
- App audit scoring cost, script weight, overlap and actual usage — with replacements written in code where cheaper
- Translation, verification, freight-rating and subscription apps monitored as the specific points most likely to break
- Deployment freezes around rodeo, Fiesta, Father's Day and Q4 gifting, with a rollback plan for checkout changes
- Central Time coverage from one time zone away, so issues are handled inside your working morning
- Quarterly speed and theme maintenance against Shopify platform releases instead of an annual emergency
The most common app stack we inherit here was assembled one problem at a time. A translation app for Spanish. A military verification app. A shipping-rate calculator for heavy goods. A subscription app for the monthly sauce. A wholesale portal, a review widget, a bundle builder and two more that nobody remembers installing. Each solved something real. Collectively they cost a meaningful monthly sum, load a lot of script into every page, and overlap in ways that create bugs nobody can trace.
So a retainer starts with an audit: every app scored on cost, script weight, actual usage and overlap with something else. Some get removed. Some get replaced with a Shopify Function or a few lines of theme code that does the job faster for nothing per month. The ones that stay, we own the relationship with — including chasing their support when something breaks so you are not the one filing tickets.
After that it is a prioritised backlog that ships every sprint, quarterly Core Web Vitals and theme maintenance against Shopify's platform releases, and named support with defined response times for the things that stop revenue. For a family business with no in-house developer, that is the difference between a store that improves quarter over quarter and one that slowly accumulates broken edges until it needs another full rebuild.
Local context
Support hours that match Central Time and a peak calendar that does not move
Practical support for a San Antonio store comes down to two things. Coverage: we work from Albuquerque, one hour behind you, so an issue reported when your team opens is being looked at inside your morning rather than late in your afternoon — no offshore handover, no overnight gap before someone reads it. And timing: this city's stores have immovable peaks. The stock show and rodeo in February, Fiesta in April, Father's Day for grilling brands, Lackland graduation weeks bringing out-of-town buyers through the year, and the fourth-quarter gifting run for pantry and hot sauce. We freeze risky deployments around those windows, do app upgrades and theme work in the quiet stretches, and keep a rollback plan for anything touching checkout. The other recurring local job is the specialist app layer — translation, military verification, freight rating and subscriptions — which breaks in exactly the places that hurt most. Those get monitored deliberately rather than discovered by a customer.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a San Antonio brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your San Antonio store
We do not work off a rate card. Every San Antonio engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in San Antonio — your questions
Usually yes, and often by removing one of them. Conflicts of that kind normally come from two apps injecting into the same part of the theme or fighting over the cart. We trace which is doing what, decide whether either can be replaced with native functionality or a Function, and rebuild the interaction cleanly. Stacking a third app to referee the first two is how these stores end up where they are.
More than most agencies leave them able to do. We build sections and settings so merchandising, banners, seasonal messaging and shipping notices are editable from the theme editor without touching code, and we document it in plain language. Code-level work stays with us, but nobody should need a ticket to change a homepage banner before Fiesta weekend.
By defining severity and coverage in advance rather than improvising. Revenue-blocking issues — checkout, cart, payment, a down store — have a defined response window and an agreed escalation path, including named peak weekends where we are on call. Everything else queues into the next sprint. The plan is agreed before your peak arrives, not during it.
Yes, and for most stores that mix is the point. A retainer that only fixes things keeps you where you are. We split capacity between maintenance and a prioritised backlog of improvements — conversion work, SEO fixes, Klaviyo flows, speed — with the split agreed each quarter so it does not silently drift into firefighting.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your San Antonio brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.