App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Albuquerque, NM
Shopify Apps & Ongoing Growth Support in Albuquerque
Most Albuquerque stores do not have a developer, do not want one, and are paying more in app subscriptions than they realise.
Delivered remotely for brands across Albuquerque and New Mexico.
Scale · Albuquerque
Why Albuquerque brands come to us for this
- A July readiness sprint every year: load test, shipping cutoffs, inventory sync, change freeze, standby cover
- App stack audited on cost and script weight — meaningful money at New Mexico revenue scale
- Shopify Functions replacing subscription apps whenever the annual maths favours building once
- A named developer and strategist instead of a rotating queue, for brands with no internal dev
- Quarterly planning in person on Mountain Road NE, and site visits when the packing floor matters
App bloat looks different at this scale. A brand doing $40M can absorb $900 a month of overlapping subscriptions without noticing. A New Mexico brand doing $1.5M cannot — that is a real line in the P&L, and it usually buys four apps that duplicate each other plus two nobody has opened in a year.
The other reason a retainer earns its place here is that almost nobody has in-house development. The store was built once, then edited by a freelancer, then by the founder's nephew, then by whoever answered the email. Nothing is documented. A shipping rule breaks at the worst possible moment and there is no one to call.
We are that person, on a cadence. The app stack gets audited and owned. The theme gets kept clean and documented. Custom Shopify Functions replace subscription apps where the maths works. And a prioritised backlog ships every sprint so the store is measurably better each year instead of due for another rebuild.
Local context
The August readiness sprint, and the fact that you can walk in
The single most valuable thing a retainer does for an Albuquerque brand happens in July. Before the harvest and gift season arrives, we run a readiness sprint: load-test the storefront and cart, verify every shipping zone and perishable cutoff rule against current carrier transit times, confirm inventory sync and pre-order handling, freeze risky changes, and put a named person on standby for the weeks when an outage costs a disproportionate share of the year. Everything about the retainer calendar bends around that date. The second thing is simply proximity. This is our headquarters at 1209 Mountain Road Pl NE, so a support relationship here does not have to be a ticket queue and a Loom video — quarterly planning can happen at a table, and when something needs a hand on the actual point-of-sale hardware or a walk through your packing operation before we model shipping rules, we can drive over. That is the one advantage no other city on this site gets.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Albuquerque brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Albuquerque store
We do not work off a rate card. Every Albuquerque engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Albuquerque — your questions
A freelancer is fine for discrete tasks and risky as your only option, because availability disappears exactly when you need it — which in this market is late September. A retainer buys continuity, documentation and a standby commitment through your season. If your store is not seasonal and rarely changes, a good freelancer may genuinely be the cheaper answer, and we will say so.
Most stores we take on run four to seven apps that overlap or are unused, and at this revenue scale the subscription saving alone often funds a meaningful share of the retainer. The larger win is usually page weight — every removed app is script that was slowing your product pages, which is the cheapest speed improvement available to anyone.
Cart and checkout load testing, verification of every shipping zone and perishable cutoff against current carrier transit times, inventory and pre-order sync checks, third-party script review, a documented change freeze, and named standby cover for the peak weeks. It runs in July because fixing any of that in September is done under pressure and costs more.
Yes, and local clients should use it. Quarterly planning at our office on Mountain Road NE is more productive than the video-call version, and there are things — POS hardware, packing workflow, how orders actually get picked in your space — that we model far better after standing in the room for an hour.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Albuquerque brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.