App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Istanbul
Shopify Apps & Ongoing Growth Support in Istanbul
A named team and a shipping cadence for Istanbul brands, built around a nine-hour gap instead of pretending it is not there.
Delivered remotely for brands across Istanbul and Türkiye.
Scale · Istanbul
Why Istanbul brands come to us for this
- App stack audited against native Shopify Markets, duty and translation capability, with the redundant subscriptions cancelled
- Custom private apps for the cross-border gaps: HS codes, commercial invoice data, carrier selection by destination and value
- A live window at 16:00 to 19:00 Istanbul time reserved for decisions, with everything else moving as written handover
- End-of-day handover that lands before your morning: shipped, blocked, awaiting your decision, with staging links
- Peak-period change freezes planned around your production and shipping calendar rather than a generic retail season
Export stores accumulate a specific kind of app debt. Somebody installed a currency converter, then a duty calculator, then a second shipping-rate app because the first one could not handle express freight to the US, then a translation app, then a reviews app, and now the product page carries a stack of third-party scripts, two of them doing the same job badly and one of them still charging after it stopped working. We audit the stack against what Shopify Markets and the theme can now do natively, remove what is redundant, and keep what genuinely earns its place.
What is left is usually where custom work belongs. Cross-border operations tend to need something no app does exactly: commercial invoice and HS code data attached to orders the way your carrier and customs broker want it, a stock sync with the wholesale side of the business, or shipping logic that chooses between express carriers by destination and value. Those are small, well-scoped builds that pay for themselves in avoided manual work, and they are worth doing properly as a private app rather than as a spreadsheet somebody maintains at eight in the evening.
Then the ongoing part, which is really about cadence. A named person who knows your catalogue, a queue you can see, a fixed release rhythm and a written record of what shipped and why. For a business nine hours away, that written record is not a nicety. It is the mechanism.
Local context
The handover is the product
Turkiye is nine hours ahead of Albuquerque for most of the year and ten during the North American winter, since the country stopped changing its clocks in 2016, and the honest description of that gap is that it is a constraint we design around rather than a benefit. There is a genuine live window, roughly 16:00 to 19:00 Istanbul time, which is our morning, and we protect it for the conversations that actually need discussion: prioritisation, ambiguous scope, anything with a commercial trade-off. Everything else moves in writing. You get a handover at the end of our day that lands before your morning, listing what shipped, what is blocked, what needs a decision from you and by when, with staging links attached. You reply during your day and we pick it up as we start. What this rules out is the working style where nobody writes anything down and the answer to every question is a quick call, because a quick call across nine hours is never quick. What it produces, when both sides hold to it, is a build log you can actually read six months later.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Istanbul brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Istanbul store
We do not work off a rate card. Every Istanbul engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Istanbul — your questions
No, and we will not imply otherwise. ConversionEX works from a single office in Albuquerque, New Mexico. We have no Turkish entity, no address in the city and nobody on the ground there, and every Istanbul client is served remotely. What we do have is a working process built specifically for that distance, a protected daily overlap window, and a written cadence that does not depend on anyone being awake at an unreasonable hour.
That is the middle of our working afternoon, which is one of the few places the time difference genuinely helps. Critical incidents have a defined escalation path with a response commitment, and because our day covers a stretch of your night, a checkout failure that starts while your team sleeps often gets picked up before your office opens. We also document rollback procedures so an urgent revert does not require the one person who wrote the code.
Yes, and on an export store it is usually a bigger share of the work than theme changes. Shipping profiles by destination and weight band, duty and import tax settings as rules change, HS code maintenance as the catalogue grows, carrier rate updates, and the recurring configuration work when a market opens or a courier changes terms. It is unglamorous and it is where cross-border stores actually lose money when it is neglected.
Through a queue you can see and a template you can fill without us. Requests go into a shared board with a short standard format, we triage them at the start of our day and reply with either a shipped item, a question or an estimate before your evening, and the live window is used for anything that needs discussion rather than description. Teams that adopt the written format get more done across the gap than teams in the same timezone who rely on interruption.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Istanbul brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.