Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Kansas City, MO
Replatforming & Migration to Shopify in Kansas City, MO
Move a Kansas City store off WooCommerce, Magento or BigCommerce with the rankings, the wholesale accounts and the reorder history intact.
Delivered remotely for brands across Kansas City and Missouri.
Build · Kansas City
Why Kansas City brands come to us for this
- Every recipe and technique post mapped one-to-one — that long-tail content is often your biggest acquisition channel
- WooCommerce customer roles and spreadsheet pricing rebuilt as real B2B accounts and price lists
- Hard-won heavy-freight shipping rules rebuilt deliberately, tested in staging against real cart weights
- Two full dry runs with a delta report before cutover, scheduled outside the American Royal and Q4 gifting run
- Sixty days of post-launch crawl, index and 404 monitoring against your pre-migration organic baseline
A lot of Kansas City stores were built the same way ours started: a WordPress site that grew a shop, then a WooCommerce catalogue, then eleven years of plugins nobody dares deactivate. That platform is usually holding something valuable — a decade of recipe and technique content ranking for terms a competitor cannot buy, a customer file with reorder patterns going back to the first competition season, wholesale accounts with pricing that lives half in the site and half in a spreadsheet. Migration is really about not dropping any of it.
We run this the way a freight operation would: inventory everything, rehearse the move, then execute. Every indexed URL comes out of Search Console, a crawl and the server logs, and gets a mapped target — recipe posts especially, because in this category the long tail of 'how long to smoke a brisket' style content is often the largest single source of new customers. Anything with no natural target gets a decision, not a lazy redirect to the homepage.
The parts that go wrong in this metro are specific. Wholesale pricing that existed as a customer role in WooCommerce has to become a real B2B structure. Subscription programmes on consumables have to move without cancelling billing agreements. Shipping rules built up over years of trial and error against heavy freight have to be rebuilt deliberately rather than reconstructed from memory two days after launch. We map all three before we touch a record.
Local context
Migrate between seasons, never into one
Timing a replatform in Kansas City is a calendar problem before it is a technical one. Grilling and outdoor season builds through spring and summer, the American Royal and the autumn competition circuit pulls a spike of new customers who found a brand at a table, and the November gifting run through the Plaza lights and corporate purchase orders is untouchable. That leaves a genuine window in late winter and early spring where a store can go through cutover without gambling its year, and a second smaller one in early autumn. We plan backwards from that window: audit and data mapping first, two complete dry runs into a staging store, each producing an automated delta on record counts, prices, inventory and customer tags, then integration rebuild and testing against real orders before anyone approves the live run. If the schedule slips into your peak, we hold rather than launch, because a migration that lands in November costs more than a delay ever will.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Kansas City brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Kansas City store
We do not work off a rate card. Every Kansas City engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Kansas City — your questions
It has to, and it is the part we protect hardest. Every post is inventoried with its inbound links and organic entry data, mapped to a matching Shopify blog URL, and checked after cutover against the pre-migration baseline. Where a post was ranking and thin, we improve it during the migration rather than after, because a URL change and a content change are cheaper together than apart.
It gets rebuilt, not copied. We extract every account's effective pricing from wherever it currently lives — customer roles, plugin tables, a spreadsheet on someone's desktop — reconcile it with what those accounts are actually invoiced, and rebuild it as price lists against company profiles. Every account gets a written confirmation of its new pricing before go-live so nobody discovers a discrepancy on their first order.
Yes, and sometimes that is the right call. If the current design converts and the problem is platform cost, extension fragility or developer availability, we can rebuild the existing look as a clean Shopify theme and keep design change out of scope. It shortens the project and it isolates the variable, so if numbers move afterwards you know it was the platform.
They are the highest-risk records in any migration, so they get their own workstream. We identify which subscription platform holds the billing relationship, confirm whether tokens can transfer or whether customers must re-authorise, and sequence the move to minimise skipped charges. Where re-authorisation is unavoidable we build and time the customer communication rather than letting churn happen quietly.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Kansas City brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.