Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Kansas City, MO
Shopify Store Design & Development in Kansas City, MO
Custom Shopify storefronts for Kansas City brands whose product is heavy, breakable, giftable, or all three at once.
Delivered remotely for brands across Kansas City and Missouri.
Build · Kansas City
Why Kansas City brands come to us for this
- Product templates that surface pack size, weight and real delivery cost instead of hiding it until checkout
- Gift-set and bundle sections built for the Plaza-lights-to-Christmas run, loaded before November not during it
- Competition results, founder story and origin as editable theme sections, because that is your price premium
- Single-quantity templates for West Bottoms vintage stock, with local pickup and oversized-item handling
- Hard speed budget: LCP under 2.5s on 4G mobile, verified on the phones your buyers actually use
Most storefront briefs in this metro arrive with a physics problem attached. A case of sauce is fourteen pounds of glass and liquid, a rub tin is light but low-value, and a smoker accessory is oversized freight. A theme that treats all three as interchangeable grid tiles is going to hide the one number that decides the sale, which is what the buyer pays to get the box to their door. We design the product and cart templates around weight, pack size and delivery expectation first, then make them look like the brand.
The second thing a Kansas City build has to carry is provenance. A sauce that placed at the American Royal, a rub developed on a competition team, a bakery that has been on the same River Market corner for two decades — that story is the entire price premium. It belongs above the fold and inside the product page, not parked on a stub About link. We build sections for competition results, founder narrative and origin so the merchandising team can keep them current without a developer.
Third, the catalogue shapes here are unusual. Barbecue and spice brands live and die on bundles and gift sets. Animal health and pet brands need a consumables subscription path plus a gated professional catalogue. West Bottoms vintage sellers hold single-quantity inventory where every item is its own photo shoot and its own freight quote. Those are three genuinely different template systems, and we scope which one you are before anyone opens Figma.
Local context
A build scoped around the Plaza-lights-to-Christmas run
The Kansas City retail year has a shape. Grilling season lifts sauce and rub volume from spring through the American Royal in the autumn, then the whole metro flips into gifting the moment the Plaza lights go on at Thanksgiving, and corporate gift orders from the region's logistics, engineering and animal health employers land in November as bulk purchase orders rather than card payments. A storefront that goes live in mid-November is a storefront nobody is allowed to touch for six weeks. So we scope the design and development work to finish and stabilise before that, load the gift-set collections and bundle logic during the build rather than as a rushed November patch, and hold DNS cutover well clear of your peak. Central Time also helps here: Albuquerque runs an hour behind you, so our afternoon is still your afternoon and launch-day questions get answered the same day.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Kansas City brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Kansas City store
We do not work off a rate card. Every Kansas City engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Kansas City — your questions
It moves shipping from a checkout detail to a merchandising decision. We set pack sizes against carrier weight breaks, build bundle tiles that show the per-bottle economics of buying six instead of two, and put delivery estimates on the product page rather than three steps later. The design follows those rules instead of fighting them.
Yes, but the template set is different. Quantity-of-one inventory needs photography-led pages, sold-state handling that keeps the URL alive for SEO, condition and dimension metafields, and a freight or local-pickup path for anything that will not go in a parcel. We also build a saved-search or back-in-category alert so a buyer who missed a piece stays on your list.
That is a design problem worth solving properly, because in this category the badge is doing real persuasion work. We build it as a structured section with a defined hierarchy — one headline result treated as a graphic element, the rest as a compact record — so it reads as credibility rather than a wall of logos. Your team updates it after each season without touching code.
All of the merchandising. Sections for bundles, gift sets, awards, recipe content and seasonal banners are configurable in the theme editor, and you get Loom walkthroughs plus a written theme guide at handover. We include thirty days of post-launch fixes, and we do not build anything that requires calling us to change a headline.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Kansas City brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.