Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Austin, TX
Replatforming & Migration to Shopify in Austin, TX
Move to Shopify with your catalogue, your organic traffic and — the part everyone underestimates — your active subscription contracts intact.
Delivered remotely for brands across Austin and Texas.
Build · Austin
Why Austin brands come to us for this
- Subscription contract migration with billing dates, cadence and discounts reconciled before the first live charge run.
- Cutover scheduled around your charge calendar and away from SXSW and ACL weeks, when support load is already peaking.
- One-to-one redirect map for every indexed URL, including the recipe and ingredient content Austin food brands rank on.
- Squarespace and WooCommerce escape routes, not just enterprise Magento moves — most Austin brands start founder-built.
- Sixty days of post-launch crawl monitoring and a weekly organic revenue comparison against the pre-migration baseline.
Replatforms fail in two places. The famous one is URLs: four thousand legacy pages quietly 404 and organic revenue is down 40% before anyone opens Search Console. The Austin-specific one is subscribers. A brand here typically carries a meaningful book of active subscription contracts, and moving those between platforms mid-cycle is how you turn a technical project into a churn event that shows up in the next board deck.
So we sequence it differently, because for a consumables brand the subscription file is the part that keeps people awake. Search equity gets handled the way it always should be: every indexed URL accounted for and given a decided destination, signed off in writing before DNS is touched. But the subscription migration runs as its own rehearsal track alongside it — billing anniversaries, cadence, legacy grandfathered discounts and payment tokens reconciled line by line against the source system, with the cutover timed into the gap between charge runs rather than through the middle of one. A migration that quietly drops a hundred active subscribers has cost more than the entire project saved.
The typical Austin origin story is not Magento. It is a store that started on Squarespace or WooCommerce because the founder built it themselves in a weekend, then grew past it — hosting bills, plugin conflicts, a checkout nobody can extend, and a subscription app that owns more of the business than anyone intended.
Local context
Why Austin migrations hinge on the subscriber book
In a metro where most consumer brands sell consumables, recurring revenue is not a feature — it is the balance sheet. That reorders the whole risk model of a replatform. Losing a percentage point of organic traffic is recoverable in a quarter; losing eight percent of active subscribers in a botched first charge run is a permanent hole in LTV that a venture-backed Austin founder will be explaining for a year. We run the subscription reconciliation as hard as the redirect map, and we schedule the cutover around your charge calendar and the local demand cycle — never into the run-up to SXSW week or an ACL activation, when your traffic and your support load both spike at once.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Austin brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Austin store
We do not work off a rate card. Every Austin engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Austin — your questions
Not if the payment processor and the subscription platform support token migration, which most common Austin stacks do. Where a token cannot transfer, we run a pre-notified re-authorisation sequence before cutover rather than discovering it on the first charge day. The first post-launch charge run is the metric we watch hardest.
It stops being fine at the point you need subscription mechanics, bundle pricing, real inventory logic or wholesale on the same catalogue — which for an Austin consumables brand is usually somewhere between the second and third year. If none of that applies yet, we will tell you to stay put and spend the money on demand instead.
Ten to sixteen weeks for a mid-market catalogue. Subscriptions, wholesale price lists or a co-packer inventory feed push it toward sixteen to twenty-four. The catalogue cleanup phase — deduplicating flavours, sizes and legacy bundle SKUs — drives the timeline far more than the theme build does.
Yes, and they matter more than most brands expect. For food, beverage and supplement brands, content pages are frequently the largest source of non-branded organic traffic and the most commonly forgotten group in a redirect map. Articles, authors, tags and internal links all migrate and every content URL is in the map.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Subscription contracts migrate to Recharge or Shopify Subscriptions with billing dates, cadence and discounts preserved. We time the cutover between billing cycles and run a reconciliation on the first post-launch charge run. Churn in the first cycle is the metric we watch hardest.
Next step
Migrate to Shopify for your Austin brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.