Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
Austin, TX
eCommerce SEO & GEO in Austin, TX
Your Austin customers may be local; your search competition is not, and it is already inside the AI answer.
Delivered remotely for brands across Austin and Texas.
Grow · Austin
Why Austin brands come to us for this
- Collection architecture built on ingredient, claim, format and dietary filters — how functional-food buyers actually narrow.
- Flavour and size faceting cleaned up so filter URLs stop eating the crawl budget your collection pages need.
- Product and Offer schema that stays valid when a flavour sells out mid-season.
- Founder and formulator expertise turned into first-hand sourcing content a white-label competitor cannot replicate.
- GEO work aimed at the ingredient and comparison questions your buyers now ask an assistant before they ever search.
An Austin brand's SEO problem is almost never local intent. Nobody searches 'electrolyte powder near me'. They search the category, the ingredient, the claim or the comparison — and the results are a marketplace listing, an affiliate roundup and, increasingly, a summarised answer that names three brands and stops. Whether you are one of the three is now a real revenue question.
That makes the work here ingredient-led rather than location-led. Collection pages built around how buyers of functional food and supplements actually narrow: by ingredient, by claim, by format, by dietary restriction, by use case. Product schema with live price and availability so your listings stay valid as flavours sell through. And a comparison and buying-guide layer written to be extractable, because a page that answers a question cleanly is the page an answer engine quotes.
There is also the platform tax. Shopify serves products at two URLs by default, faceted flavour and size filters spawn thousands of near-identical crawlable pages, and collection templates ship with no copy at all. None of that is your fault and all of it is spending crawl budget you need elsewhere.
Local context
Selling a category Austin invented and everyone else copied
The natural-products supply chain that grew up here after Whole Foods started in Austin is the same reason your category is brutally crowded: the co-packers, formulators and brokers that made it cheap for you to launch made it cheap for everyone else too. So the differentiating search asset is almost never the brand term — it is depth on ingredient, sourcing, format and claim, the exact material an AI answer engine needs to cite somebody. Austin brands also carry an unusual asset most agencies waste: genuine founder and formulator expertise, plus a documented sourcing story. That is first-hand experience content, which is precisely what post-2026 quality guidance rewards and what a national competitor with a white-label formula cannot manufacture.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a Austin brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your Austin store
We do not work off a rate card. Every Austin engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in Austin — your questions
Only where local intent genuinely exists — a retail location, a taproom, a pickup option or local delivery. For a national consumables brand, local modifiers are a rounding error and chasing them costs you the ingredient and comparison terms that carry real volume. We map demand to your catalogue and margin before deciding either way.
Indirectly and meaningfully. Retail distribution generates branded search, third-party listings and editorial coverage, all of which strengthen your entity. It also creates a trap: brands read rising branded search as SEO working. We exclude branded queries from every growth figure so you can see what the work actually did.
It means being the source an assistant cites when someone asks which product has a given ingredient dose, or how two formats compare. That requires clean entity data, correct schema, extractable answers and content genuinely worth quoting. In ingredient-driven categories, a growing share of the research now finishes inside a chat window rather than on a results page.
Carefully, and with your regulatory reviewer in the loop. Supplement and functional food content sits under structure-function claim rules, so we write to what your existing approved claim set supports rather than inventing language that gets pulled six months later. Rewriting a ranking page because a claim was wrong is expensive twice.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your Austin brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.