Google Ads Management in Dubai

The work starts in Merchant Center, not the campaign builder. Shopping and Performance Max never see your keyword list; they match against your product data, which means a Dubai catalogue whose titles are written only in English is invisible to a large share of the queries it should be capturing. We rebuild titles to lead with the terms buyers actually type, run a second Arabic feed where the volume justifies it, close GTIN and identifier gaps, and set up market-specific feeds carrying the right currency, price and availability for each GCC country you actually ship to.

Structure comes next, and Dubai gives it a particular urgency. Brand search here is routinely inflated — by influencer traffic, by mall and event footfall driving people to look you up later, and by regional marketplaces bidding on your name so that even your own brand term is contested. Blend brand and non-brand into one campaign and the account reports a healthy return while non-brand quietly does nothing. We separate them, defend the brand term deliberately because marketplaces will take it if you do not, and judge non-brand on its own numbers.

Then the measurement correction that matters more here than almost anywhere. If a meaningful share of your orders are cash on delivery, Google is optimising toward orders that have not been paid for, and a proportion of them will be refused at the door. Bidding to a target built on checkout revenue will systematically overvalue the campaigns that attract COD-inclined buyers. We feed delivered and paid values back into the account so the bidding learns from money you actually received, and we watch the COD share by campaign as a diagnostic rather than a footnote.