App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
St. Louis, MO
Shopify Apps & Ongoing Growth Support in St. Louis, MO
A named team on Central time, watching the ERP sync and shipping one improvement a month, instead of a ticket queue you chase.
Delivered remotely for brands across St. Louis and Missouri.
Scale · St. Louis
Why St. Louis brands come to us for this
- App stack audited and reduced, including the subscriptions still billing for functionality something else now handles
- ERP, EDI and 3PL sync monitored with alerting and a written recovery process for failed overnight jobs
- Dealer portal maintenance treated as production infrastructure, because a broken login costs orders immediately
- Code freeze before your peak — quarter-end for industrial clients, the gifting window for food and pet brands
- One shipped improvement per month against a quarterly plan, so progress is visible without a status meeting
The stores we take over in this metro tend to carry a decade of accumulated decisions. Nineteen apps, four of which are still charging for functionality a fifth one replaced. A custom snippet written by a contractor who left in 2019. A theme that has been edited live, on the production store, on a Friday, more than once. The first job of a support engagement here is inventory and control, not new features.
After that, the recurring work is different from a pure DTC store. There is a sync to watch: inventory, pricing and orders moving between Shopify and an ERP, and a failed job at 2am that nobody sees until a dealer orders something you cannot ship. Monitoring that pipeline, with alerting and a defined recovery process, is usually the highest-value thing in the retainer even though it never appears on a roadmap slide.
Then there is the part that actually grows the business: a monthly workstream that ships. Not a queue of small requests, but one meaningful improvement each month chosen against a quarterly plan — a merchandising change, a portal improvement your dealers asked for, a page speed programme, a custom function that replaces two apps. Small companies here are used to agencies going quiet between invoices. The point of the cadence is that something is visibly different every month.
Local context
The busy weeks are not evenly distributed and the support model has to know that
Support requirements in this metro are shaped by two different calendars sitting in the same client base. Industrial and distribution clients peak around quarter-end and distributor buying periods, and go quiet over the holidays. Consumer food, gifting and pet clients do a disproportionate share of the year inside an eight-week window from November, when a checkout bug costs more per hour than it does in any other month. We plan the retainer around whichever applies to you: code freezes before your peak, elevated response cover during it, and the bigger structural work scheduled into your quiet season when a mistake is survivable. Albuquerque is one hour behind Central, so our morning starts before most of your team has finished their first meeting, and a problem raised at 8am in St. Louis gets looked at inside the hour rather than after lunch.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a St. Louis brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your St. Louis store
We do not work off a rate card. Every St. Louis engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in St. Louis — your questions
We do, and the point is that we know before you do. The integration is monitored with alerting on failed and partial jobs, there is a documented recovery runbook, and someone is accountable for running it. Without that, the usual sequence is a dealer discovers a stock error, calls your service team, and three people spend a morning working out which system is wrong.
Often, in a defined split. Internal developers usually know your ERP and business logic far better than we ever will, and are the right people to own that. We tend to take the Shopify-specific work — theme architecture, functions, app decisions, performance, checkout — and act as a second pair of eyes on deployments. We agree that boundary in writing at the start, because ambiguity there is how things fall between two teams.
Yes, and it is common with sites in this region built by shops that closed years ago. The first weeks are archaeology: reading the theme code, finding undocumented customisations, listing every app and integration, and identifying what will break at the next Shopify release. We produce a written map of what you actually own before proposing any changes to it.
Development stops and cover goes up. We freeze non-essential changes before the window opens — nobody should be deploying a theme change in the second week of December or the day before a quarter-end order deadline — and shift to monitoring, rapid fixes and merchandising changes made through the admin rather than through code. Structural work resumes once the peak has cleared and the numbers are in.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your St. Louis brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.