Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
St. Louis, MO
eCommerce SEO & GEO in St. Louis, MO
For a manufacturer here, most of the winnable search volume is a part number somebody typed into Google at 7am on a job site.
Delivered remotely for brands across St. Louis and Missouri.
Grow · St. Louis
Why St. Louis brands come to us for this
- Part-number, MPN and cross-reference pages built to be indexable and genuinely unique, not templated SKU boilerplate
- Spec sheets and drawings linked and crawlable rather than gated behind a lead form nobody fills in
- Duplicate Shopify product URLs from collection paths canonicalised before any content work begins
- Heritage and regional food queries targeted where national intent exists — shipped gooey butter cake, St. Louis-style sauce
- Structured technical data written so answer engines can quote you instead of your distributor
Search for a St. Louis manufacturer looks nothing like search for a fashion brand. The queries are part numbers, competitor cross-references, dimensions, materials, standards and the phrase 'who makes'. They are low volume individually and enormous in aggregate, and they convert at a rate consumer keywords never approach because the person typing them has already decided to buy something — they are working out what.
That makes architecture the whole game. Every part needs an indexable page with unique, structured content pulled from real attributes rather than a templated sentence with the SKU swapped in. Cross-reference and equivalence pages need to exist and be crawlable. Spec documents need to be linked, not locked behind a form. And Shopify's habit of generating duplicate product URLs through collection paths needs canonicalising before any of it counts.
The consumer side of this market has a different and unusually valuable opportunity: heritage. Regional food searches — gooey butter cake shipped, toasted ravioli, St. Louis-style barbecue sauce, Italian imports from The Hill — carry genuine national intent from people who tasted something here and want it again. Those searches convert without comparison shopping, and there are far fewer credible answers than there is demand.
Local context
You are competing with your own distributors for your own product pages
The specific SEO problem for manufacturers in this region is that your distributors publish your product data too, often word for word from the datasheet you sent them, on domains with more authority than yours. Google picks one, and it is frequently not you. Fixing that is not a keyword exercise. It means your pages have to carry things a reseller listing structurally cannot: complete attribute tables, application and installation guidance, cross-reference to competitor part numbers, real availability and lead time, and product schema that matches. It also means deciding, deliberately, which parts of the catalog you fight for and which you concede to the channel. On the answer-engine side the same asset does double duty — when a buyer asks an LLM which manufacturer makes a component to a given spec, the source it can quote is the one with clean, structured, uniquely-worded technical data. That is a St. Louis-shaped advantage, because these companies already have the knowledge written down somewhere.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a St. Louis brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your St. Louis store
We do not work off a rate card. Every St. Louis engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in St. Louis — your questions
Often, though rarely by copying what they publish. You win by publishing what a reseller cannot: complete attributes, application guidance, compatible and superseded part numbers, genuine availability, and documentation. Add correct product schema and internal linking from category and application pages. It is slow on a large catalog, so we start with the families that carry margin rather than the ones with the most SKUs.
There is, and it behaves unusually well. Searches for shipped gooey butter cake, toasted ravioli, regional barbecue sauce and Italian imports come from people with a specific memory and no interest in comparison shopping. The competitive set is small and the content requirements are modest — shipping method, packaging, arrival condition, gifting options. It is one of the few places where a genuinely local story is a national commercial asset.
Group by family only when the differences are truly trivial and buyers do not search the individual number. If a part number gets typed into Google, it needs a page. The failure mode we see most is a 'series' page listing forty variants in a table, which ranks for the series name and for none of the forty numbers that actually generate inbound calls.
It rewards exactly the content these companies are worst at publishing and best at possessing. Answer engines cite sources that state facts plainly and unambiguously — this material, this tolerance, this standard, this application. Marketing prose gets ignored; a clean spec table gets quoted. For a company with fifty years of engineering knowledge in PDFs, the work is largely transcription and structuring rather than invention.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your St. Louis brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.