Tracking Audit & Reconciliation
A full event inventory across GA4, Meta, Google Ads, Klaviyo and Shopify, reconciled against order data to quantify exactly where and how much data is lost.
Miami, FL
Analytics, Tracking & Data in Miami, FL
Server-side tracking and reporting that reconciles when your revenue arrives in three currencies from four countries.
Delivered remotely for brands across Miami and Florida.
Scale · Miami
Why Miami brands come to us for this
- Order-level reconciliation between GA4 and Shopify with multi-currency conversion handled explicitly
- Contribution margin modelled per market, including freight, duty, payment fees and refusal rates
- Consent mode wired region by region rather than with one US-shaped cookie banner
- Server-side tracking that survives ad blockers and ITP across a mobile-heavy, cross-border audience
- Dashboards that separate US and international revenue instead of averaging two different businesses
Multi-currency is where Miami analytics quietly breaks. Shopify reports in your store currency, the payment processor settles at a different rate on a different date, GA4 captures whatever the front end sent it, and Meta claims a number none of them recognise. By the time someone builds a weekly dashboard, four systems disagree and the meeting becomes an argument about the data instead of a decision about the business.
We rebuild the measurement layer underneath everything else. Server-side tracking through a first-party endpoint, Conversions API with high match quality, a documented GA4 event schema, and — the part that matters most locally — a reporting layer that reconciles to Shopify at order level with currency conversion handled explicitly rather than implicitly. If your GA4 and Shopify revenue disagree by more than a few percent, every optimisation decision downstream is built on sand.
The other local requirement is margin by market. A US order and an order shipping south do not cost the same to fulfil, and the difference is not small. Freight, duty treatment, payment fees, refusal and chargeback rates all belong in contribution margin. Until they are in the model, nobody in your business can honestly say which market is profitable, and the paid media team is optimising toward a number that is not real.
Local context
Consent and privacy are not one setting when you sell across borders
A Miami store selling into Latin America and occasionally Europe is subject to more than one privacy regime at once. Brazil's LGPD, various national data rules, and — for any European traffic — consent mode obligations all shape what you are allowed to collect and what appears in reporting. Most stores we audit have a single US-shaped cookie banner and no regional logic at all, which means either compliance exposure or missing data, usually both. We wire consent mode to your CMP with region-aware behaviour, use modelled conversions where consent is withheld, and make sure the reporting layer states clearly which markets are fully measured and which are partially modelled. Pretending the gap does not exist is how a channel gets defunded for the wrong reason.
Scope
What Analytics & Data includes
The same standard of work we run for every client — applied to a Miami brand’s realities.
Full service detailServer-Side Tracking
Server-side GTM on a first-party subdomain, resilient to ad blockers and ITP, with deduplication between browser and server events done properly.
Conversions API Integration
Meta CAPI, Google Enhanced Conversions and TikTok Events API with hashed identifiers, targeting event match quality of 8 or above.
GA4 Event Schema
A documented, consistent eCommerce event and parameter specification across every surface, so reports mean the same thing in six months as they do today.
Consent Mode & Privacy
Consent mode v2 wired to your CMP with modelled conversions, plus Shopify's customer privacy API and regional compliance handled correctly.
Executive Reporting Layer
One dashboard for blended MER, contribution margin, cohort LTV, new-versus-returning revenue and channel payback. Reconciled to Shopify, refreshed daily.
Scoped and quoted for your Miami store
We do not work off a rate card. Every Miami engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Quantify
We measure the gap between platform-reported and actual orders per channel. Most stores we audit are losing 15-30% of conversion signal before we start.
Specification
A written measurement plan: events, parameters, identifiers, consent states and destinations. Signed off before implementation begins.
Implement
Server-side container, CAPI, enhanced conversions and consent mode built in a staging environment and validated event by event.
Validate
Order-level reconciliation against Shopify for a full week, plus match-quality checks in each platform. We do not sign off on a screenshot of a tag firing.
Report & Maintain
Dashboards built, team trained, and monitoring in place to alert on event volume anomalies before someone spots them in a monthly report.
Proof
Analytics & Data results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Consumer Electronics & Accessories
~$9M/yr, 210 SKUs, US + AU · Shopify Plus (migrated from BigCommerce)
Meta ROAS had slid from 3.6x to 1.9x in a year and the team had spent twelve months buying new creative to fix it. The real cause was measurement: the BigCommerce checkout dropped 22% of purchase events and the Conversions API had never been installed, so both ad platforms were optimising on incomplete data. The named constraint: peak season was 14 weeks out, and the replatform had to be live and stable well before Black Friday traffic arrived.
1.9x → 3.4xMeta ROAS, once the 22% event gap closed60 days after server-side tracking went live, spend up 18%. Most of that is signal we recovered, not performance we invented — the honest number is the blended CAC below, which is measured against Shopify orders
-32%customer acquisition cost$44 to $30 blended across Meta and Google
4.1s → 1.7smobile LCPdesktop went 2.9s to 1.2s over the same window
+47%peak-season revenueBlack Friday through Cyber Monday, year over year
In their words
Clients on this work
GA4/Shopify gap 14% → under 2%
“Paid audit, and worth every dollar. Forty pages on where our measurement was lying to us — duplicate purchase events, CAPI never configured, GA4 and Shopify off by 14% — each one ranked by the revenue it was hiding. No pitch deck at the end. We fixed six of the items ourselves before we ever signed a retainer.”
FounderHome goods brand, ~$3M/yr · Denver, CO
Verified client, 2026FAQ
Analytics & Data in Miami — your questions
A small variance is normal; more than about five percent is a defect. Multi-currency adds two specific causes — conversion applied at different points in the pipeline, and refunds or chargebacks settling at a different rate than the original order. We reconcile at order level for a full week before signing anything off, because a tag firing in preview mode proves nothing about totals.
By building freight by zone, duty treatment, payment processing fees and refusal or chargeback rates into contribution margin per market. Most Miami stores we audit carry these costs in a spreadsheet nobody connects to the dashboard, so the paid media team optimises to revenue while the finance team watches margin move the other way. Putting both in one model ends that argument permanently.
At minimum, region-aware consent behaviour rather than a single banner, and clarity about which markets are fully measured versus modelled. Brazil and Europe have different obligations than the US, and Shopify's customer privacy API plus consent mode v2 handles most of the mechanics once it is configured properly. We are implementers, not your counsel — for legal sign-off you want a privacy attorney, and we will build to whatever they specify.
Because the algorithms optimise on the signal you send them, and a cross-border store with poor match quality is asking Meta and Google to guess who converted across several countries at once. We fix server-side tracking and Conversions API first — match quality improvements alone frequently lift measured performance by double digits, before anyone changes a bid.
Browser tracking loses 15-30% of conversions to ad blockers, ITP and consent rejections. Server-side sends events from your own infrastructure, which recovers most of that signal. Better signal means better algorithmic bidding, so it usually pays for itself in media efficiency within a quarter.
Four to six weeks for a typical Shopify store, including the validation week. Complex setups with subscriptions, multiple markets or a headless front end run six to ten. The audit and specification phase takes about a third of that and is the part that determines quality.
Yes. We use Shopify's Web Pixels API and customer events for checkout tracking, which is the supported path since checkout.liquid was retired. Order-level data comes through the server side, so checkout tracking no longer depends on scripts Shopify will not let you inject.
Next step
Analytics & Data for your Miami brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.