Beauty & skincare
Ingredient-led ranges need regimen bundling, refill subscriptions and INCI-accurate content — all standard Shopify app-stack work, and all localisable per market.
Most Toronto stores are really two stores wearing one theme: a Canadian one and an American one. We build the version that handles both without leaking margin at checkout.
Toronto is two hours ahead of our Albuquerque office, so a 9am call for you is 7am for us and the rest of your working day overlaps ours completely. In practice it means same-day answers, live calls whenever you want them, and no waiting overnight for a reply.
The GTA is the largest concentration of consumer-goods trade in Canada, and it is unusually vertically stacked. The old garment trade around Spadina and King West still supplies apparel labels that now sell direct. Import and wholesale businesses founded by first-generation families in Scarborough, North York and Markham are a genuine engine of the local product economy — a lot of Canadian DTC brands are the second generation of an importer, not a venture-funded startup. The Ontario Food Terminal in Etobicoke is the country's largest wholesale produce market, and the warehouse belt strung along the 401 through Mississauga and Brampton is where nearly every Canadian 3PL keeps its east-coast node.
Category-wise, Toronto punches hardest in beauty and skincare, jewellery and accessories, intimates and apparel, and cold-weather technical outerwear — the city produced several of the beauty and jewellery brands that gave Canadian DTC its international reputation. The common thread is that these are brands whose largest single market is the United States while their operations, staff and inventory sit in Ontario. That one fact drives most of the technical work: cross-border pricing, landed-cost transparency, US-facing customer service hours, and a shipping story that does not fall apart at the border.
Each page covers how we run that service specifically for Toronto brands — the local context, the constraints, and what we deliver.
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
The categories that dominate Toronto’s commerce economy — and what each one needs from a Shopify build.
Ingredient-led ranges need regimen bundling, refill subscriptions and INCI-accurate content — all standard Shopify app-stack work, and all localisable per market.
Made-to-order sizing, engraving and gifting windows need real variant and lead-time logic, plus fraud-safe checkout at higher AOVs.
A brutally short selling season means the storefront has to be tested and ready in August, not fixed in December.
A wholesale catalogue is not a product catalogue. Shopify lets one business run B2B price lists and a DTC storefront off a single inventory source.
Bilingual labelling, provincial shipping restrictions and perishability all need handling at the shipping-profile level, not in a policy page nobody reads.
Districts we work across
A live FX widget gives you ugly prices and no margin control. We set USD as its own market with its own price list, rounding and shipping rates, so the American buyer sees a store that looks built for them.
Cross-border parcels that arrive with a surprise bill get refused, and a refused parcel costs you twice. We configure duty and import tax collection so the customer sees the full number before they pay.
Navigation, filters, cart, checkout, transactional email and Klaviyo flows all have to follow the language switch. Translating the homepage and stopping there is how brands fail Quebec buyers and compliance at the same time.
Client names withheld under NDA. Figures come from their own Shopify Analytics, GA4 and Search Console.
All case studies8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
Detroit sells products that either fit or they don't. We build Shopify stores where a buyer can confirm that in one step, and where returns stop eating the margin.
Pennsylvania · PAA lot of Pittsburgh companies sell serious products through a website that works like a PDF catalogue. We build the store that lets a buyer find the part, see the price and reorder without calling anyone.
Ohio · OHColumbus has more apparel merchandising talent per square mile than almost anywhere in America, and most of it works for four large retailers. We build the independent brands the same tooling.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.