Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Paris
Shopify Store Design & Development in Paris, France
Shopify storefronts built for how France actually buys: in French, on a domestic card, collected from a point relais down the street.
Delivered remotely for brands across Paris and France.
Build · Paris
Why Paris brands come to us for this
- French written as French, with commercial information, withdrawal terms and delivery copy in the theme's translation layer rather than a bolt-on widget
- Pickup-point delivery presented as an equal option at checkout, with its price difference visible, not buried under home delivery
- Instalment payment surfaced on the product page where it lifts average order value, not discovered for the first time at payment
- Templates built for what Paris sells: atelier detail and made-to-order lead times, discovery-set to full-size perfumery paths, single-quantity vintage
- Triman and packaging-sorting data held in metafields and reusable blocks, so a labelling change is one edit rather than forty
A store aimed at French buyers gets judged on three things before the product is even considered. Does the copy read as written by someone French, or as run through a translation layer. Does the payment step acknowledge the card in the buyer's hand rather than presenting a generic international form. And does delivery offer a pickup point, because a large share of French parcels are collected from a relais rather than waited for at a door. Miss all three and the traffic still arrives; it just leaves at the cart.
The catalogues Paris produces make this harder, not easier. Independent fashion and leather goods out of the Sentier and Le Marais sell on provenance, atelier detail and made-to-order lead time, none of which fit a thumbnail grid. Niche perfumery converts through discovery sets and a sample-to-full-size path, so the theme has to treat a 2ml vial as a route into a 100ml purchase rather than as a low-value SKU. Vintage and antique dealers working out of Saint-Ouen hold single-quantity inventory, where sold-out is permanent and back-in-stock is meaningless. We design the templates around which of those you are.
Then there is the paperwork that lands on the storefront whether you planned for it or not. Sorting information on packaging, producer-responsibility obligations on many categories, ingredient and origin disclosure, and the fourteen-day withdrawal right that has to be stated plainly rather than buried in a footer page nobody links to. We build those as structured fields and reusable theme blocks, so your team edits them once instead of hand-editing forty product descriptions the week a rule changes.
Local context
A build scoped around soldes and the August pause
The French trading year has hard edges most markets do not. Discounting concentrates into the nationally fixed winter and summer sale windows, which means the weeks either side of them are the least sensible time to be cutting over DNS or retraining a merchandising team. August is genuinely quiet as the country goes on holiday, and that is the single best build-and-test window on the calendar rather than a month to go dark in. We scope so that heavy development lands across the summer lull, the store is live and stable before the rentrée in September, and your team has learned the theme editor before the winter soldes rather than during them. We also build the sale mechanics as controls you can trigger yourself: a banner, a countdown to the window, price-display logic and a collection that populates without a developer, because a discount period fixed by decree is not something to schedule a support ticket around.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Paris brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Paris store
We do not work off a rate card. Every Paris engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Paris — your questions
Build the theme with translation keys from the start and treat neither language as hard-coded. In practice we set French as the primary market locale because that is the audience with the legal and commercial expectation, and run English as the international market on top of the same catalogue. What we avoid is an English theme with a French layer painted over it, because that is how size guidance, filter labels and transactional email end up half-translated a year later.
Differently from a restockable SKU, and the difference is mostly honesty about time and scarcity. Made-to-order needs the lead time stated on the page and carried into the confirmation email and the order status page, not just mentioned in an FAQ. Single-piece vintage needs inventory of one to read as a reason to buy now rather than as an error state, with sold pieces staying live as indexed pages that route to similar stock instead of returning a 404.
That is the point of scoping the build around the calendar. Sale banners, countdowns, the sale collection and the price-display rules ship as theme-editor controls with a written runbook and a recorded walkthrough in French-friendly plain English. You should be able to open the winter window on a Wednesday morning without us awake, which given the eight-hour gap is not a hypothetical.
We build them, because in France they are conversion pages rather than legal filler. The withdrawal right, who pays return postage, pickup-point return options and realistic delivery estimates by destination all belong on the product page and in the cart, not only on a policy page. We draft the structure and the wiring; your legal advisor confirms the wording, and then it lives in the theme where your team can maintain it.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Paris brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.