Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Portland, OR
Shopify Plus & Headless Commerce in Portland, OR
Plus work for Portland brands carrying wholesale, subscriptions and a compliance layer on one catalogue.
Delivered remotely for brands across Portland and Oregon.
Scale · Portland
Why Portland brands come to us for this
- Pre-book and seasonal ordering for specialty retail accounts, against incoming inventory with real ship windows
- Company-level price lists, net terms and case-pack rules enforced at the cart instead of fixed by email
- Age gating and state shipping permissions enforced inside checkout for cider, wine and spirits clients
- Shopify Functions replacing stacked discount and shipping apps, so wholesale rules run server-side
- Markets and tax configuration built for an Oregon seller whose obligations are set by where buyers are
Traffic is rarely what puts a Portland brand on Plus. It is that a Portland brand usually runs three businesses on one catalogue: direct to consumer, wholesale into specialty retail, and either a subscription or a club. Each wants different pricing, different minimums, different payment terms and different checkout behaviour, and the usual answer — a second store, plus four apps — costs more in subscription fees and reconciliation than the Plus upgrade it was avoiding.
B2B on Shopify is the piece most often left switched off. Company profiles for the run specialty shop and the outdoor retailer, price lists per account tier, net terms, case-pack quantity rules, and a self-serve reorder portal so nobody emails a spreadsheet. Pre-book matters here specifically: technical apparel and footwear accounts commit to a season months ahead, and pre-book ordering with delivery windows against future inventory is the difference between a real wholesale channel and a PDF line sheet.
The other Plus lever is Functions. Volume and case-break pricing, mixed-case discounts for a wine or cider club, free shipping thresholds that behave differently for wholesale, and a payment-method rule that hides an option where it must not appear — all of that runs server-side instead of as three stacked apps loading script on every page. Headless we recommend rarely and say so plainly: unless there is a genuine content or performance case a well-built Online Store 2.0 theme cannot meet, Hydrogen adds cost and a second thing to maintain.
Local context
Wholesale here is a relationship, and the portal has to respect that
A Portland brand's specialty accounts are often people the founder knows by name, and the fastest way to damage that is a wholesale portal that shows the wrong price, allows an order the warehouse cannot pick, or exposes DTC promotions to a buyer on net terms. So we build the B2B side conservatively: catalogue visibility per company, case-pack and minimum rules enforced at the cart rather than corrected by email afterwards, and pre-book carts that draw on incoming inventory with an honest ship window. On the alcohol side — cider, wine and spirits are a real part of this economy — age verification and state-by-state shipping permissions have to be enforced inside checkout, not on a page banner, and club billing needs to share the same subscription stack as everything else so one customer is not two records. Oregon's lack of a state sales tax makes none of this simpler: your obligations follow your buyers, so Markets and tax configuration get set up against where you actually ship.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Portland brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Portland store
We do not work off a rate card. Every Portland engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Portland — your questions
Yes, with a defined structure. Pre-book usually runs as a separate catalogue and price list visible only to the companies invited into it, with quantity rules matching your case packs and an order window that closes on a date. The part that needs care is inventory: you are selling against production you have not received, so we set up incoming inventory and ship-window messaging rather than letting the storefront imply stock on hand.
More than most brands use. Shipping permissions can be restricted by state at checkout so an unpermitted destination cannot complete, age verification can be required before payment, and adult-signature delivery can be forced on the relevant shipping profiles. What checkout cannot do is hold your licences or file your reports — that stays with you and your compliance provider — but the storefront should never be the reason a non-compliant order gets through.
Not necessarily. Subscriptions run on standard Shopify through the Subscriptions APIs, and plenty of roasters and clubs do fine there. Plus earns its place when you need checkout extensibility around the subscription — gifting, delivery-date choice, a post-purchase offer — or when B2B and subscription have to coexist on one catalogue. We will tell you when your case does not need it.
Usually not on spec data alone. Metafields and structured filtering perform well on a properly built Online Store 2.0 theme, and the extra weight is more often apps and third-party script than the platform. Headless earns its cost when you have a large editorial or configurator layer, a genuinely custom navigation model, or a content system that must own the front end. We would rather remove four apps first and re-measure.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Portland brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.