Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Minneapolis, MN
Shopify Plus & Headless Commerce in Minneapolis, MN
Plus-tier engineering for Twin Cities brands running dealers, distributors and direct customers off one catalog and one inventory.
Delivered remotely for brands across Minneapolis and Minnesota.
Scale · Minneapolis
Why Minneapolis brands come to us for this
- Shopify B2B company accounts, price lists, net terms and tax-exempt handling for independent dealers, outfitters and specialty retail
- Reorder history and repeat-order screens that end the emailed-spreadsheet-and-voicemail ordering loop
- Shopify Functions for case-pack volume tiers, MAP floors and freight thresholds that hold during a sitewide promotion
- Channel-aware inventory commitment so a strong direct weekend does not consume units a dealer PO is relying on
- Business Central and NetSuite integration through documented middleware with retry logic and a daily reconciliation report
The typical Plus case in this market is not international expansion. It is a brand with a few hundred independent accounts — bait shops, outfitters, powersports dealers, co-ops, specialty grocers — whose reorders arrive as emailed spreadsheets and voicemail, and somebody in the office retypes them. Shopify B2B answers that natively: company profiles, per-account price lists, payment terms, tax exemption certificates, quantity rules and a reorder screen that shows an account what it bought last February. Same catalog, same inventory, same admin as the direct storefront.
The second reason brands here reach for Plus is that their pricing has rules a discount code cannot express. Volume tiers that change at a case pack, first-order terms for a new dealer, a MAP floor that has to hold even when a sitewide promotion runs, freight thresholds that differ for a bulky item versus a carton of apparel. Those belong in Shopify Functions, running server-side, instead of three stacked apps that disagree with each other during the one week you cannot afford it.
Headless is the third conversation and usually the shortest one. A well-built Liquid theme covers almost every brand in this region comfortably. Where the case is real — a machine-and-model fitment tool that has to filter thousands of combinations without a page reload, or a heavy editorial layer feeding a gear brand's content programme — we build Hydrogen on Oxygen. Where it is not, we say so and put the money into the B2B portal, which will pay for itself faster.
Local context
Two channels, one inventory, and a wholesale side that cannot break
The constraint that shapes every Plus build here is that the wholesale channel is already load-bearing. Direct orders and dealer orders draw from the same stock, so an ASC-driven Q4 weekend can quietly eat the units a dealer PO was counting on unless inventory is committed properly and reorder points are set per channel. We configure allocation deliberately, expose account-level availability in the B2B portal so a dealer sees what they can actually get, and put buffer logic in front of the direct storefront during the weeks around the openers and the first freeze. On the checkout side we build the Minnesota Retail Delivery Fee in as a calculated line rather than something absorbed silently — it applies to qualifying deliveries into the state above the statutory order threshold, and it belongs on the order record where finance can reconcile it, not buried in a shipping rate. And because the ERP behind a wholesale brand here is usually Business Central or NetSuite, the sync goes through a documented middleware layer with retries and a daily reconciliation report, not a nightly CSV.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Minneapolis brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Minneapolis store
We do not work off a rate card. Every Minneapolis engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Minneapolis — your questions
Adoption is a rollout problem, not a software one. What works is migrating accounts in waves with their own order history already loaded, so the first thing a dealer sees is last season's order ready to duplicate rather than an empty cart. We keep the email path open during the transition and instrument it, so you can see which accounts have moved and which need a call. Most of the volume shifts once the largest accounts see they can check stock at 10pm.
Yes, and this is one of the better arguments for Functions. A discount Function can enforce a floor price per product or product group, so a sitewide percentage-off simply stops at your MAP threshold instead of silently going under it. You can also scope promotions to direct-only assortment or to specific customer segments. It turns a policy that currently depends on someone remembering into a rule the platform enforces.
It can, and how we build it depends on the size of the matrix. A few hundred combinations run comfortably as metafields with a filtered picker in Liquid. Tens of thousands of year-make-model-trim combinations across snowmobiles, boats or ATVs justify a custom app with its own datastore and, occasionally, a headless front end so filtering happens without page reloads. We size that against your actual SKU-to-model matrix before recommending either.
On Plus, B2B company locations carry their own tax settings and exemption status, so a qualifying account checks out without tax rather than having it refunded afterwards. Certificate collection and expiry still need an owner and a process on your side; we build the workflow and the reminders around it. Getting this right also cleans up your reconciliation, because exempt orders stop showing as pricing errors in the ledger.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Minneapolis brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.