Klaviyo Lifecycle Flow Build
Eight to twelve behavioural flows: welcome, browse abandonment, cart and checkout recovery, post-purchase, replenishment, winback, VIP and back-in-stock, each branched by segment rather than sent flat.
San Antonio, TX
Klaviyo Email & SMS Marketing in San Antonio, TX
Owned revenue for San Antonio brands, with every flow running in the language the customer chose at checkout.
Delivered remotely for brands across San Antonio and Texas.
Grow · San Antonio
Why San Antonio brands come to us for this
- Every flow branched by language, with Spanish written rather than machine-translated
- Replenishment timing modelled per product and per household size, then converted into a subscription offer
- Back-in-stock alerts by size and width so a boot buyer hears about their fit, not the restock in general
- PCS and deployment-aware quiet periods, so relocating military customers are not discounted at as lapsed
- Campaign calendar built around rodeo, Fiesta, Father's Day and Diez y Seis against real inventory position
Retention is the channel these businesses are most underusing and best suited to. A San Antonio brand with thirty years of customers, a product people finish and rebuy, and genuine local affection is close to an ideal lifecycle candidate — and is usually running four default flows, one list called everyone, and a sending reputation nobody has checked since the domain was warmed.
The rebuild starts with segments that mean something: recency, frequency and monetary value rather than whether someone opened the last email. A customer buying a case of salsa every six weeks, a boot buyer who comes back every two years, and a wholesale contact who orders monthly are three completely different economic relationships and should never receive the same send. Then eight to twelve behavioural flows — welcome, browse and cart recovery, post-purchase, replenishment, back-in-stock, winback and VIP — each branched by segment.
Language runs through all of it. A Spanish-speaking customer who bought in Spanish should receive a welcome, a shipping confirmation, a replenishment reminder and a winback in Spanish, written by someone who speaks it. A machine-translated abandoned-cart email performs worse than sending nothing, because it converts an interested buyer into someone who now doubts the business. We set language as a profile property at signup and checkout and branch every flow on it from day one.
Local context
Replenishment, base life and a calendar that runs on Fiesta and Father's Day
San Antonio lifecycle programmes have inputs you will not find in a template. Pantry brands have a genuinely predictable finish-and-rebuy interval, which makes replenishment timing and a subscription offer the two highest-value flows in the account — and the interval is different for a household jar and a restaurant case. Western wear runs on a much longer cycle where care, resole and seasonal reorder content keeps the relationship alive between purchases, and back-in-stock by size and width matters more than any promotion. The military population adds its own rhythm: customers relocate on PCS orders, deploy, and come back, so address changes and long quiet periods should not be read as churn and should not trigger an aggressive discount. The calendar is local too — the stock show and rodeo in February, Fiesta in April, Father's Day for grilling, Diez y Seis and the holiday gifting run. We plan sends against that and against your inventory position rather than improvising a promotion when a month looks soft.
Scope
What Klaviyo Email & SMS includes
The same standard of work we run for every client — applied to a San Antonio brand’s realities.
Full service detailRFM Segment Architecture
Klaviyo segments built on recency, frequency and monetary value instead of open behaviour, so first-time buyers, loyalists and lapsing customers receive different messages and different offers.
Campaign Calendar
Three to five segmented sends a week, planned a month ahead against your promotional calendar, product drops and inventory position rather than improvised on a Tuesday.
SMS Programme
Compliant list growth, and SMS reserved for launches, back-in-stock and time-boxed offers. Two to four sends a month, because the fastest way to kill an SMS list is to overuse it.
Deliverability Management
SPF, DKIM and DMARC alignment, a dedicated sending domain, a sunset policy and list hygiene, monitored monthly so a reputation problem never becomes a revenue problem.
LTV & Owned Revenue Reporting
Klaviyo revenue as a percentage of total, split by flow and campaign, with revenue per recipient, cohort LTV and a view on what discounting is cannibalising.
Scoped and quoted for your San Antonio store
We do not work off a rate card. Every San Antonio engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Klaviyo Audit
Flow inventory, deliverability check, list health and integration review. We also surface the profile and event data Klaviyo already collects that nothing in the account currently uses.
Lifecycle Map
Every customer moment worth a message mapped against real purchase behaviour and repeat interval, then assigned to email, to SMS, or to nothing at all.
Build & Migrate
Flows built, designed and QA'd against live profile data, with legacy flows retired cleanly so nobody receives two versions of the same email in the same hour.
Campaign Cadence
Weekly segmented campaigns with tested subject lines, send times and offer structures. Every send has a hypothesis attached and a segment it was written for.
Optimise & Expand
Monthly flow A/B tests, quarterly lifecycle redesigns and continuous segment refinement as repeat intervals and buying patterns shift underneath you.
Proof
Klaviyo Email & SMS results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Food & Beverage (Specialty Coffee)
~$3.1M/yr, 28 SKUs, subscription + one-time, US · Shopify (Klaviyo, Recharge)
A 14-day roast window meant every discount cut into a 41% gross margin that could not be rebuilt. First-order CAC was $52 against a $38 AOV, so the business only worked on the second order and 64% of customers never placed one. The named constraint: no discount deeper than 10%, ever, on any channel.
+8%conversion rate2.4% to 2.6%. The smallest number here and the least important one
$38 → $50average order value+32%, once the sampler replaced the single-bag entry offer
36% → 58%90-day repeat purchase ratethe metric the entire engagement was designed around
+$410kannualized contribution marginCAC fell 19% while AOV and repeat rate rose, at zero incremental discount cost
In their words
Clients on this work
Email 11% → 34% of revenue
“Email was 11% of revenue when we started. It's 34% now. They rebuilt the Klaviyo account from the ground up — half our flows had never been turned on and the segments were basically 'everyone' — and then we argued about send frequency for a solid month. I was convinced five a week would torch the list. Instead of just insisting, they ran it as a holdout. Unsub rate moved 0.09%. I lost the argument and I'm glad I did.”
Head of RetentionBeauty & skincare brand, ~$7M/yr · Austin, TX
Verified client, 2025FAQ
Klaviyo Email & SMS in San Antonio — your questions
We capture it as a profile property at the earliest reliable moment — the signup form, the storefront language at checkout, or the language of the order confirmation — and default sensibly when it is unknown. Flows then branch on that property rather than guessing from a name or a postcode, which is both inaccurate and off-putting. Customers can also change it from a preference link in the footer.
Consent-first, timed for Central Time, and reserved for things that genuinely warrant a phone buzz: a back-in-stock in their size, a shipping update, a short window on a real offer. We handle quiet hours, opt-in language and record-keeping properly, and we keep SMS volume low deliberately — the channel earns its cost through relevance, and a list that gets messaged weekly for no reason unsubscribes fast.
Yes, but they must be separated hard. Wholesale buyers should never receive a consumer promotion that undercuts their shelf price, and retail customers should not see case pricing. We tag accounts by type, suppress each from the other's campaigns, and build a small wholesale-specific set of flows around reorder timing, new-product notice and order status. That separation protects your grocery relationships.
It is, provided the programme respects the cycle. For long-interval categories like boots and leather the job is to stay useful rather than to sell monthly: care and conditioning guidance, resole reminders timed off purchase date, seasonal fit content, and a genuinely well-timed reorder prompt. Discounting a two-year buyer every quarter just trains them to wait.
Twenty-five to forty percent is the healthy band for most DTC brands. Consumables and subscription categories run higher; considered one-off purchases sit lower. If you are under 15%, the gap is almost always missing flows and unsegmented sending rather than the size of your list.
It is our default, because the Shopify integration goes deeper than anything else on the market: real order and browse events, native profile properties and predictive fields you can segment on directly. We also run Postscript and Attentive for SMS. If you are on Mailchimp or Omnisend we will usually recommend migrating, and we will run that migration.
The first four flows are live inside three weeks and start earning immediately, because they trigger off traffic you already have. The full lifecycle build takes six to eight weeks. Owned revenue share typically moves materially by month three.
Next step
Klaviyo Email & SMS for your San Antonio brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.