Social Media Marketing

Social Media Marketing plays a crucial role in digital marketing and roughly 50% of the people are regularly checking their social media accounts and updates through their mobile or desktop devices.

In the last 20 years, with the growing use of the internet, certain platforms have been more popular, like Facebook, Twitter, Instagram and the others.

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How to use Social Media for your Business Development?

Social Media can be used as a tool to grow awareness of the products, brands or services to attract the audience and drive large quantities of sales accordingly.


It is one of the top and popular global social media channels and interacts with other tools. Nearly 3 Billion individuals are using Facebook in the world. Facebook has other tools like Facebook Messenger, Watch, Portal and further owned Instagram, WhatsApp and Oculus. It is a combined social networking platform.


Instagram is a mobile device tool and used by the younger generation between 18 – 30 years old persons. Instagram has rapidly grown after its launch in 2010 and gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion as of May 2019. Facebook owned the service in 2015 and enlarged the social media platforms.

Posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations, and view trending content. Users can like photos and follow other users to add their content to a feed.

Instagram has tools for business accounts and profiles, analytics and the ability to promote posts as ads. Instagram Insights is the analytics page and allows business accounts to view top posts, reach, impressions, engagement and demographic data.

Instagram is used to connect to the product link and landing pages from the ads to encourage the audience to reach the purchase page or to save them to a “shopping list.”

Instagram’s users are using almost 50% iPhone and 50% Android smart phones. However, the gender is different and 68% of Instagram users are female while 32% are male.

If you need any assistance for your eCommerce or corporate website, we will be happy to help you with our broad experience on Social Media Marketing for your business.

Please let us know if you need our expert assistance.

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